Find Your Niche and You'll Get Rich

I just finished reading Seth Godin's book Purple Cow where he insists that to rise above your competition and get prosperous, your business must stand out. You must find a niche that you love and a select group of people in this world love also.

Emily Wolfson,a resident of Bala Cynwyd, PA has been enjoying her niche for over 15 years. An article in DailyLocal.com reports that she started her career as an architect. But when she saw some colored baseballs one day she got the idea to make baseballs her canvas. Now she creates unique designs for her company www.unforgettaballs.com

What niche can you find that no one else is doing? Perhaps you can create gift baskets for an industry that is underserved or not being served at all. Once you find a niche you enjoy, you will feel gratification and earn profits in an area no one else can serve as well as you can.